In the course of research The Brain Sell team, led by senior researcher Tom Dixon, conducted extensive interviews with leading players in neuroscience, neuromarketing and retailing.
While some direct quotes from these interviews were used in the book, most provided invaluable background information as to the state of the science and the industries.
Since what these experts had to say will be of interest to all involved in neuromarketing, advertising, marketing and retailing, full transcripts of these interviews can be downloaded, free of charge, for personal use.
The Brain Sell extend their grateful thanks to all those extremely busy professional who so generously agreed to be interviewed at length. We are confident you will find what they had to say as interesting and informative as we did.