Science has met selling and the age of the brain sell has arrived.
No longer the preserve of academic papers, or technicians in white coats, the brain sciences have made the leap from the lab into stores, supermarkets, shopping malls and web-sites.
In The Brain Sell, I describe how advances in neuroscience and psychology are providing advertisers, marketers and retailers with deep insights into what we buy and why.
The way people shop and the way people sell will never be the same again.
Video by Charlie Rose, Author's Flick, Courtesy Royal Victoria Place, Tunbridge Wells. Kent.
Interview with Laurie Barton-Wright. 'Why It's Not High Noon on the High Street' For the fuller version Click here.
Video by Charlie Rose, Author's Flick.